Back to: Set up Business Emails
In short, the identity is physical manifestation of a brand. To generalize, this includes a logo and several supporting devices, such as the company letterhead, business cards, website, telephone number etc all governed by a set of guidelines. The guidelines dictate how the identity is applied and approved for printed pieces, color palettes, typefaces, page-layouts, menu cards, uniforms, store furnishing, product packaging and such items, across media applications that maintain visual continuity and recognition.
